Case Study

With Columbia’s strong passion and dedication to Washington winemaking, kabookaboo’s main strategy was to build up the Winery’s reputation as one of the best crafters of Washington wine and create a strong local presence that would fuel a loyal customer base. While continuing to promote the unique and special qualities of Columbia’s wine on a national level, kabookaboo increased the focus on the Winery’s exceptional tasting room and the dynamic lifestyle surrounding it. Using various marketing tools, kabookaboo built on this vibrant brand identity and offered patrons not only a delicious glass of Columbia wine, but also a lifestyle full of entertainment, education, food and the constant pursuit of discovery. Kabookaboo also developed a strategic plan that would increase and enhance regular communication with Columbia’s loyal following to improve customer engagement and sales, and strengthen the Columbia brand even further.

Building up Columbia Winery’s digital presence was an important part of showcasing the Winery’s role in bringing Washington wine to the forefront of winemaking, as well as their unique ability to craft wine that highlights the diversity, exceptional quality and distinct characteristics of this extraordinary region. Both Facebook and Instagram were utilized to market Columbia’s full portfolio of Washington wine, with an additional local emphasis placed on Instagram to market the Winery’s tasting room and the various events, educational workshops and tasting opportunities it offers. To bring Columbia Winery’s spirited brand identity to the digital world, kabookaboo also employed photographers to capture the true essence of the Columbia Valley lifestyle, the Winery’s tasting room and each of their unique and acclaimed Washington wines. These images were used throughout their website, on social media and in email communications to further portray the Winery’s vibrant and dynamic offerings in addition to their delicious portfolio of wine.