Who We Are
We’re a small group of strategic thinkers, half of which have been working together for more than 16 years. We like challenges. We appreciate collaboration. We love design. And we obsess over experiences. The Agency’s founder, Ari Rollnick, always believed that a well-planned, digital-first marketing strategy with a deep understanding of the consumer and a great tactical content approach will always deliver and outperform a brand’s competition.
We’ve taken this to heart. And creating these types of strategies has always been our competitive advantage.
How We Work
Our process is simple and direct. It’s a road map that was developed to clearly identify what we are doing, ensure we are on the same page with our client and work towards success metrics that tie directly back to the project’s original goals and objectives.
We’re transparent, we’re focused and we do it the right way.
Understand
The first step in any kabookaboo project is to fully understand the project, resources and client expectations. Our immersion into any challenge starts with our kickoff meetings to ensure that the foundation of the project is established properly – and that both agency and client are aligned on goals and objectives. That said, each project is different and each deserves its own unique project plan. Whether it be size, scope or timing our team works to set the proper milestones, deliverables and responsibilities to outline how we will achieve project success.
Research
Before we put pen to paper, we dive deep into all aspects of a project. Knowing the intricacies of a brand, the tendencies of a customer behavior and the overall landscape will begin to reveal clues as to where the bulls-eye opportunities of a project are.
Ideate
From there our team works hard to generate and develop digital-first, strategic marketing concepts. Strategies combined with tactics and ideas start to take form and these ideas are presented and advanced with the collaboration of our clients.
Create
Once an idea has taken form and is presented to our clients we start to create the visuals that bring the campaign to life. Colors meet concepts and our team’s strategic creativity is the key to stepping in the right direction.
Develop
This is where the rubber hits the road. Our team begins to develop the assets, programming and tactics to a project in order to prepare it for launch. Every “i” is dotted and every “t” is crossed. As Walt Disney once said: “there is no magic in magic, its all in the details.” Needless to say, we think he was right.
Optimize
Digital campaigns are never completed upon launch – that’s when the party is just getting started. Analytics and optimization are the keys to achieving the most optimum level of success. Whether it be paid advertising, content engagement or conversions, optimization is what makes for the greatest customer experience possible.
What's in a Name?
In loving memory of Joshua Rollnick. When Ari Rollnick’s brother was little, his parents wrote a nursery rhyme. It went something like this: Joshua Adam kabookaboo, lived in the house with flub-a-dub too.
The rhyme went on and on and, in 2001 when Ari was exploring names for the Agency, he settled on kabookaboo. His brother had passed away about two years earlier and, as Ari said, “this put a smile on my face and in a world of Google, Yahoo and Doritos, I figured there was room for a kabookaboo.”
