Excelerate
The healthcare environment, health systems and hospitals nation-wide need to reduce their overall costs while simultaneously improving their quality. In order to capitalize on this crucial need, Cleveland Clinic ($6B+ in Revenue) and VHA ($40B+ in Purchasing) entered into joint venture to transform the traditional group purchasing approach into a strategic sourcing model.
![Excelerate](https://kabookaboo.com/wp-content/uploads/2017/05/img-excelerate-logo.jpg)
Positioning:
Create an innovative, value based sourcing model that immediately strengthens an institution’s financial and clinical position.
Strategy
When Cleveland Clinic and VHA decided to commit to a joint venture to transform the traditional group purchasing approach into a strategic sourcing model, they retained kabookaboo to develop the brand – from positioning and naming to strategic consulting. We helped the 40+ team of executives from these two healthcare giants find the right path toward their group’s identity and assisted them in finding synergies for sales and business development efforts.
![](https://kabookaboo.com/wp-content/uploads/2017/05/img-excelerate-website-imac.jpg)
Brand Development
The new entity was named Excelerate, a combination of Excel and Accelerate, to leverage Cleveland Clinic’s strategic approach of physician integration, clinical excellence and proven clinical sourcing, with VHA’s best-in-class analytics, unique ability to foster strong member networks and market-leading contracting expertise through its contracting company, Novation, to create an innovative offering for value-based sourcing.
![Excelerate](https://kabookaboo.com/wp-content/uploads/2017/05/img-excelerate-brand-guidelines.jpg)