Auros Wine
With hand-picked grapes from the region’s finest sub-appellations and a rich, round texture, Auros Wine produces a luxury Cabernet Sauvignon that is distinctly Napa Valley and yet, still strikingly unique. This softer, more refined expression of the valley’s signature red grape is a result of dedicated, meticulous attention to detail and just the right combination of superior grapes from the most coveted regions in Napa Valley: Rutherford, Oakville, Stag’s Leap, and Oak Knoll. Together, these regions expose the grapes to 15 different soil varieties, giving Auros Wine a layered, multi-dimensional Cabernet Sauvignon that is found nowhere else in the world.
The story of Auros is written across the coveted regions of Napa Valley, threading together more than 15 different soil types to create a singular expression of the terroir.
Strategy
With a Cabernet Sauvignon as unique and refined as Auros Wine, the overall strategy was very clear: Create a brand presence that perfectly conveys the ethos of one of Napa Valley’s greatest luxury wines and carries it seamlessly into the digital world. From the unique flavors and texture of the wine to the significance of each sub-appellation, no detail was spared in bringing this superior brand from the winery to their website.
Digital Presence
To bridge Auros Wine’s digital presence with their physical one, subtle animation was used to mimic the topography of the region, a critical element of the wine’s superior taste. In addition to representing the region, this delicate visual effect runs through the website and appears on the bottles themselves, creating a visual tie that further connects Auros’ online presence with their offline one. The website was also designed to be balanced, polished, and approachable – a perfect representation of what you get with each and every glass of this exclusive Cabernet Sauvignon.
