E&J Brandy
For more than 75 years, E&J Brandy has been known as America’s Most Preferred Brandy favored for its smooth taste and authentic style. The collection now features VS, VSOP, XO and two new flavors: Peach and Apple.
America’s Most Preferred Brandy
For 75+ years, E&J Brandy has been favored for its smooth taste and authentic style.
Strategy
You can’t be America’s most preferred brandy and not dominate the social landscape. Once the strategy was implemented, E&J Brandy soon saw best-in-class engagement in all critical KPIs not just in its category but with industry leaders outside of the brandy segment including Jose Cuervo, Captain Morgan’s and Jack Daniels to name a few.
Digital Presence
kabookaboo developed and managed a best-in-class online presence that featured an interactive mixology section with more than 30 custom cocktails. To augment the website’s reach, kabookaboo implemented an SEO strategy that resulted in top 5 positions in all targeted keyword terms and phrases. In order to drive the brand’s entire online presence we also arranged and managed more than 15 photo and video shoots that included cocktail beauty shots, mixology videos and lifestyle occasions.
Promotions
Generations of Soul is the story of three incredible soul artists, who despite their differences in age and life experience, are bound by their love of music and a deep respect for their roots. The program featured iconic vocalist Lee Fields, Grammy-nominated Motown recording artist BJ the Chicago Kid and Grammy-winning producer and songwriter Raphael Saadiq.
The program launched as a film series and concluded with concerts in both LA and Chicago. The Generations of Soul Campaign was led by kabookaboo’s sister agency, COLLiDE.
