Ally Auto

Ally is a leader in digital financial services with more than $66 billion in customer deposits. Their Auto Finance Division serves more than 17,000 dealers nationwide and more than 4 million of their customers.

Ally

Ally is one of the largest providers of automotive financing in the U.S., funding one vehicle every 21 seconds.

Ally

Strategy

Ally Auto Alley was lead generation activation that invited auto show attendees to use a 50 inch touch screen TV to create their very own car design. The activation soon took off and was featured as Ally’s activation at the Miami, Charlotte, San Diego and Philadelphia Auto Shows not to mention that biggest auto show of them all, The North American International Auto Show hosted in Detroit, Michigan. To complement the Ally in Miami, kabookaboo conceptualized and implemented the Cars Meet Art program. This featured a museum styled exhibit in which 10 artists transformed 10 cars into true artistic masterpieces. In addition, internationally renowned artist, LEBO, was commissioned to create a 40 x 18 ft. mural.

Ally

Content Generation

As Ally’s preferred social media partner for dealership content, we handle the editorial and visual content development for the Connect 4 Content program. The C4C program publishes social media content on behalf of more than 400 dealerships nationwide. In addition to the content program, we have created social media playbooks for community management, content development and advertising to help each dealer have a stronger social presence.

Promotions

Promotions

Come Test Your Knowledge and see if you could be the next big winner! The Ally Trivia Challenge by kabookaboo is a tech-forward trivia bar with iPads and digital leaderboards that allows potential customers to interact with their brand in a fun, interesting way. The Ally Trivia Challenge generates leads while being scalable, flexible, brand-driven and, most importantly, fun and engaging.

Ally Trivia Challenge Activation