Ritz-Carlton

Designed to combine the luxury lifestyle of The Ritz-Carlton® and the casual freedom of a yachting vacation, The Ritz-Carlton Yacht Collection will offer bespoke voyages on the first of three custom-built yachts in 2020. Calling on unique and distinguished destinations alike, most voyages range from seven to ten nights, offering many overnight calls and uniquely curated experiences ashore. Each yacht will feature 149 suites, each with its own private terrace, and accommodate up to 298 guests in a relaxed, casually elegant atmosphere. As with The Ritz-Carlton® on land, each yacht will feature personalized service, elevated dining and luxury amenities.

Kabookaboo Marketing - Ritz-Carlton Yacht Collection

149 suites. Personalized service, elevated dining, luxury amenities. It’s The Ritz-Carlton on the high seas.

Kabookaboo Integrated Marketing - Strategy

Strategy

Setting sail in 2020, the Ritz-Carlton Yacht Collection is already in full gear.  It needed its digital face to the world to be as unique and beautiful as what the company itself will offer – and it needed it fast. Ritz-Carlton Yacht Collection selected kabookaboo to create a website user experience and interface that would engage visitors while staying true to the Ritz-Carlton brand in look, feel, and story.

Kabookaboo Marketing - Ritz-Carlton Yacht Collection
Kabookaboo Integrated Marketing - Digital Presence

Digital Presence

kabookaboo worked closely with the Ritz-Carlton project team to develop the front-end of its most crucial marketing initiative. The new website is the first place visitors come to learn what Ritz-Carlton on the high seas is all about. From strategic planning to wireframe development and user experience design, kabookaboo was committed to maintaining the integrity of the brand, collaborating with partner developers under tight time constraints, and delivering a high-end website experience… all days ahead of schedule.

Kabookaboo Marketing - Ritz-Carlton Yacht Collection